@article{StraehleWirtzKoeksal2016,
  author    = {Jochen Str{\"a}hle and Hannah Wirtz and Deniz K{\"o}ksal},
  title     = {Influences of sustainability labels on fashion buying behaviour : a study on the example of Fair Trade in Germany},
  journal   = {International journal of business administration},
  volume    = {7},
  number    = {4},
  pages     = {11 -- 32},
  doi       = {10.5430/ijba.v7n4p11},
  year        = {2016},
}