@article{StraehleWagner2016,
  author    = {Jochen Str{\"a}hle and Yasmin Wagner},
  title     = {Prosumer concepts in the outdoor fashion industry},
  journal   = {International journal of economics, commerce and management},
  volume    = {4},
  number    = {2},
  pages     = {59 -- 83},
  url       = {http://ijecm.co.uk/volume-iv-issue-2/},
  year        = {2016},
}