TY - CHAP U1 - Buchbeitrag A1 - Strähle, Jochen A1 - Müller, Viola T1 - Key aspects of sustainability in fashion retail T2 - Green fashion retail N2 - The purpose of this paper is to explain the key aspects and growing relevance of sustainability in fashion retail and to evaluate the possibilities of fashion retailers to act sustainable in supply chain management as well as carving out the challenges they have to deal with. The research methodology applied for this purpose is a critical literature review examining books and articles. The findings demonstrate the rising importance of sustainability in fashion retail. In this regard, fashion retailers play a key role and responsibility for sustainability in the fashion supply chain, from the beginning up to the end. This paper mainly analyzes sustainability in the fashion supply chain. It does not analyze topics like second-hand shopping or social media sustainability. KW - sustainability KW - fashion retail KW - supply chain management KW - five-R analysis green washing Y1 - 2017 SN - 978-981-10-2440-5 SB - 978-981-10-2440-5 U6 - https://doi.org/10.1007/978-981-10-2440-5_2 DO - https://doi.org/10.1007/978-981-10-2440-5_2 SP - 7 EP - 26 S1 - 20 PB - Springer CY - Singapore ER -