@incollection{StraehleGruenewald2017, author = {Jochen Str{\"a}hle and Anna-Katharina Gr{\"u}newald}, title = {The prosumer concept in fashion retail : potentials and limitations}, booktitle = {Green fashion retail}, isbn = {978-981-10-2440-5}, doi = {10.1007/978-981-10-2440-5\_6}, year = {2017}, }