TY  - CHAP
U1  - Buchbeitrag
A1  - Strähle, Jochen
A1  - Sfameni, Marie Caterina
T1  - Potentials of a fashion fTRACE app
T2  - Green fashion retail
N2  - The purpose of this paper is to identify the potential of a fashion fTRACE (ffTRACE) application that gives transparent insight on the supply chain of a fashion item. The research methodology applied to this purpose is a literature review examining academic references. The key findings of this paper are that information plays a major role in the consumer decision process and is therefore beneficial to the demand for sustainable products. Given the right information content in a transparent, credible and understandable way is important. It is found that the functions of such an application would be able to satisfy this consumer demand and therefore has the potential to raise the sales of a sustainable company as well as increase the brand’s awareness and improve its image. While mainly indicating the potentials of the ffTRACE application, their relevance is not examined in this paper.
KW  - consumer decision making
KW  - sustainable information
KW  - sustainable fashion
KW  - consumer behavior
KW  - mobile application
Y1  - 2017
SN  - 978-981-10-2440-5
SB  - 978-981-10-2440-5
U6  - https://doi.org/10.1007/978-981-10-2440-5_13
DO  - https://doi.org/10.1007/978-981-10-2440-5_13
SP  - 249
EP  - 268
S1  - 20
PB  - Springer
CY  - Singapore
ER  -