TY  - JOUR
U1  - Wissenschaftlicher Artikel
A1  - Fonstad, Nils
A1  - Mocker, Martin
T1  - Expanding digital innovation at Audi
JF  - Working papers / Center for Information Systems Research
N2  - In 2016, German car manufacturer the Audi Group (AUDI AG) was working on an expanding array of digital innovations. The goals of these innovations varied, and included strengthening customer- and employee-facing processes, digitally enhancing existing products, and developing new, potentially disruptive business models. Audi's IT unit was critical to each of these efforts. This case examines the different ways in which digitization can help to enhance and transform an organization's processes, products, and business models. The case also highlights the challenges that may arise as organizations attempt to expand and diversify their portfolio of digital innovations.
KW  - digital innovation
KW  - digital transformation
KW  - architecture
KW  - platforms
Y1  - 2016
UR  - http://cisr.mit.edu/blog/documents/2016/10/06/mit_cisrwp415_audi_fonstadmocker.pdf/
IS  - 415
SP  - 1
EP  - 17
S1  - 17
PB  - MIT Center for Information Systems Research
CY  - Cambridge, MA
ER  -