TY - JOUR U1 - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed) A1 - Mocker, Martin A1 - Ross, Jeanne T1 - The problem with product proliferation : unmanaged innovation leads to excessive operational complexity ; what's needed is product integration JF - Harvard business review N2 - THE PROBLEM: Companies create problems for customers and employees when product innovation goes unmanaged. Eventually, excessive operational complexity hurts the bottom line. THREE SOLUTIONS: Focus on product integration, not product proliferation. Make sure your product developers work closely with customerfacing and operational employees. And settle on a high-level purpose that can guide decision making. Y1 - 2017 UR - http://www.redi-bw.de/db/ebsco.php/search.ebscohost.com/login.aspx%3fdirect%3dtrue%26db%3dbth%26AN%3d122582021%26site%3dehost-live SN - 0017-8012 SS - 0017-8012 VL - 95 IS - 3 SP - 104 EP - 110 S1 - 7 PB - Harvard Business School Publ. CY - Boston, Mass. ER -