TY  - BOOK
U1  - Buch
A1  - Nguyen, Khanh Linh
A1  - Bug, Peter
T1  - Burberry : a model for successful technology integration
N2  - First, Burberry as an iconic luxury brand is introduced.
After that, the Burberry fundamental concept retailing is
explained. Burberry's strategic use of technology for better
selection is shown and a discussion chapter concludes the
analysis.
KW  - Burberry
KW  - luxury brand
KW  - concept retailing
KW  - retail technology
KW  - technology integration
Y1  - 2016
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-13733
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-13733
SP  - 1
EP  - 24
S1  - 24
PB  - Hochschule Reutlingen
CY  - Reutlingen
ER  -