TY  - BOOK
U1  - Buch
A1  - Klede-Schnabel, Wanda
A1  - Bug, Peter
T1  - Marc O’Polo for members – a customized omnichannel loyalty solution : a case study
N2  - This case study describes the emerging customized omnichannel loyalty solution of Marc O’Polo from a customer’s perspective. After the introduction of Marc O’Polo and their general omnichannel strategy, the loyalty program is described in detail, like Marc O’Polo for members and the mobile app, social media, direct mail and in-store capabilities. A discussion chapter closes the case study with research implications and open questions for Marc O’Polo.
KW  - Marc O’Polo
KW  - omnichannel
KW  - customer loyalty
KW  - case study
KW  - mobile app
KW  - social media
KW  - direct mail
KW  - in-store
Y1  - 2016
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-13777
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-13777
SP  - 1
EP  - 30
S1  - 30
PB  - Hochschule Reutlingen
CY  - Reutlingen
ER  -