TY - JOUR U1 - Wissenschaftlicher Artikel A1 - Leipzig, Tanja von A1 - Gamp, Martin A1 - Manz, Daniel A1 - Schöttle, Kai A1 - Ohlhausen, Peter A1 - Oosthuizen, Gert Adriaan A1 - Palm, Daniel A1 - Leipzig, Konrad von T1 - Initialising customer-orientated digital transformation in enterprises JF - Procedia Manufacturing N2 - Digitisation forms a part of Industrie 4.0 and is both threatening, but also providing an opportunity to transform business as we know it; and can make entire business models redundant. Although companies might realise the need to digitise, many are unsure of how to start this digital transformation. This paper addresses the problems and challenges faced in digitisation, and develops a model for initialising digital transformation in enterprises. The model is based on a continuous improvement cycle, and also includes triggers for innovative and digital thinking within the enterprise. The model was successfully validated in the German service sector. KW - Industrie 4.0 KW - digital transformation KW - digitisation KW - customer expectations KW - continuous improvement Y1 - 2017 UN - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-13936 SN - 2351-9789 SS - 2351-9789 U6 - https://doi.org/10.1016/j.promfg.2017.02.066 DO - https://doi.org/10.1016/j.promfg.2017.02.066 VL - 8 SP - 517 EP - 524 S1 - 8 PB - Elsevier CY - Amsterdam ER -