@article{SebastianRossBeathetal.2017,
  author    = {Sebastian, Ina and Ross, Jeanne and Beath, Cynthia and Mocker, Martin and Moloney, Kate and Fonstad, Nils},
  title     = {How big old companies navigate digital transformation},
  journal   = {MIS quarterly executive},
  volume    = {16},
  number    = {3},
  issn      = {1540-1960},
  url       = {http://misqe.org/ojs2/index.php/misqe/article/view/783},
  institution = {ESB Business School},
  pages     = {197 -- 213},
  year      = {2017},
  abstract  = {New digital technologies present both game-changing opportunities for—and existential threats to—companies whose success was built in the pre-digital economy. This article describes our findings from a study of 25 companies that were embarking on digital transformation journeys. We identified two digital strategies—customer engagement and digitized solutions—that provide direction for a digital transformation. Two technology-enabled assets are essential for executing those strategies: an operational backbone and a digital services platform. We describe how a big old company can combine these elements to navigate its digital transformation.},
  language  = {en}
}