TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Sebastian, Ina
A1  - Ross, Jeanne
A1  - Beath, Cynthia
A1  - Mocker, Martin
A1  - Moloney, Kate
A1  - Fonstad, Nils
T1  - How big old companies navigate digital transformation
JF  - MIS quarterly executive
N2  - New digital technologies present both game-changing opportunities for—and existential threats to—companies whose success was built in the pre-digital economy. This article describes our findings from a study of 25 companies that were embarking on digital transformation journeys. We identified two digital strategies—customer engagement and digitized solutions—that provide direction for a digital transformation. Two technology-enabled assets are essential for executing those strategies: an operational backbone and a digital services platform. We describe how a big old company can combine these elements to navigate its digital transformation.
Y1  - 2017
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-15016
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-15016
UR  - http://misqe.org/ojs2/index.php/misqe/article/view/783
SN  - 1540-1960
SS  - 1540-1960
VL  - 16
IS  - 3
SP  - 197
EP  - 213
S1  - 17
PB  - The Kelley School of Business, Indiana University
CY  - Bloomington, Ind.
ER  -