TY - JOUR U1 - Wissenschaftlicher Artikel A1 - Sebastian, Ina A1 - Ross, Jeanne A1 - Beath, Cynthia A1 - Mocker, Martin A1 - Moloney, Kate A1 - Fonstad, Nils T1 - How big old companies navigate digital transformation JF - MIS quarterly executive N2 - New digital technologies present both game-changing opportunities for—and existential threats to—companies whose success was built in the pre-digital economy. This article describes our findings from a study of 25 companies that were embarking on digital transformation journeys. We identified two digital strategies—customer engagement and digitized solutions—that provide direction for a digital transformation. Two technology-enabled assets are essential for executing those strategies: an operational backbone and a digital services platform. We describe how a big old company can combine these elements to navigate its digital transformation. Y1 - 2017 U6 - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-15016 UN - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-15016 UR - http://misqe.org/ojs2/index.php/misqe/article/view/783 SN - 1540-1960 SS - 1540-1960 VL - 16 IS - 3 SP - 197 EP - 213 S1 - 17 PB - The Kelley School of Business, Indiana University CY - Bloomington, Ind. ER -