TY  - JOUR
U1  - Wissenschaftlicher Artikel
A1  - Mocker, Martin
A1  - Fonstad, Nils
T1  - How AUDI AG is driving toward the sharing economy
JF  - MIS quarterly executive
N2  - AUDI AG has historically focused on producing and selling premium vehicles but has begun to experiment with providing mobility services, built around car sharing. Its response to the so-called sharing economy addressed strategic and transformational challenges. Strategically, the company  pursued additional sources of revenue from targeted, premium mobility services, rather than the less segmented services provided by competitors such as BMW and Zipcar. AUDI AG also transformed its organizational structure, processes and architecture to balance autonomy for innovation and integration for competitiveness.
KW  - sharing economy
KW  - organizational structure
KW  - competition (economics)
KW  - car sharing
Y1  - 2017
UR  - http://web.a.ebscohost.com/ehost/detail/detail?vid=2&sid=376f1db1-3e4a-4c62-a217-0ebb2194a74e%40sessionmgr4009&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=126643352&db=bth
SN  - 1540-1960
SS  - 1540-1960
VL  - 16
IS  - 4
SP  - 279
EP  - 293
S1  - 15
PB  - The Kelley School of Business, Indiana University
CY  - Bloomington, Ind.
ER  -