TY - CPAPER U1 - Konferenzveröffentlichung A1 - Röcker, Jana A1 - Mocker, Martin A1 - Novales Uriarte, Ainara T1 - Digitized products: challenges and practices from the creative industries: completed research full paper T2 - Twenty-third Americas Conference on Information Systems, Boston, 2017: proceedings N2 - Recent digital technologies like the Internet of Things and Augmented Reality have brought IT into companies’ core products. What were previously purely physical products are becoming hybrid or digitized. Despite receiving a lot of recent attention, digitized products have only seen a slow uptake in businesses so far. In this paper, we study the challenges that keep companies from realizing the desired impacts of digitized products and the practices they employ to address these challenges. To do so, we looked at companies from a set of industries that are highly affected by digital transformation, but at the same time hesitant to move to a more digitized world: the creative industries. Based on a literature review and twelve interviews in creative industries, we developed a conceptual model that can serve as a basis for formulating testable hypotheses for further research in this area. KW - digitized products/artifacts KW - hybrid KW - digital-physical KW - smart-connected KW - cyber-physical KW - creative industries Y1 - 2017 UR - http://aisel.aisnet.org/amcis2017/StrategicIT/Presentations/16/ SN - 978-0-9966831-4-2 SB - 978-0-9966831-4-2 SP - 1 EP - 10 S1 - 10 PB - Association for Information Systems CY - Atlanta, GA ER -