@article{RossMockerBeath2018,
  author    = {Ross, Jeanne and Mocker, Martin and Beath, Cynthia},
  title     = {Five building blocks of digital transformation},
  journal   = {CISR research briefing},
  volume    = {18},
  number    = {6},
  url       = {https://cisr.mit.edu/research/research-briefings/2018-research-briefings/},
  institution = {ESB Business School},
  pages     = {1 -- 4},
  year      = {2018},
  abstract  = {We have identified five digital building blocks that develop the new capabilities companies will need to succeed in the future. These building blocks establish a foundation on which to rapidly develop and scale digital offerings that customers value.},
  language  = {en}
}