TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Nufer, Gerd
A1  - Alesi, Natalie
T1  - The halo effect in sports
JF  - International journal of business and social science
N2  - A halo effect can lead to significantly biased and distorted judgments in numerous situations and settings in daily life. However, its impact has barely been researched in the sporting environment, although it might help a great deal in understanding how sport fans think and behave. This paper provides an international literature review on the halo effect in different research fields. Built upon this state of the art, an empirical study based on two German soccer clubs, VfB Stuttgart and FC Bayern Munich, analyzes the presence of halo effects explained by social identity theory. The study shows that supporters rate aspects of the respective team, for example the president’s competency, more favorable than common sport spectators, and this effect even increases with a higher level of team identification.
KW  - halo effect
KW  - heuristic
KW  - cognitive bias
KW  - sports
KW  - sport management
KW  - sport marketing
KW  - soccer
KW  - football
Y1  - 2018
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-19504
SN  - 2219-1933
SS  - 2219-1933
U6  - https://doi.org/10.30845/ijbss
DO  - https://doi.org/10.30845/ijbss
VL  - 9
IS  - 2
SP  - 31
EP  - 44
S1  - 14
PB  - Centre for Promoting Ideas
CY  - New York
ER  -