@article{SarstedtSchuetz2018, author = {Marko Sarstedt and Tobias Sch{\"u}tz}, title = {Customer research : time for second thoughts}, journal = {The marketing review}, volume = {18}, number = {1}, pages = {97 -- 111}, doi = {10.1362/146934718X15208754808234}, year = {2018}, }