@article{Nufer2018,
  author    = {Gerd Nufer},
  title     = {Was erf{\"u}llt sein muss, damit das Image einer Marke vom Sport-Event-Marketing profitiert},
  journal   = {Marketing Review St. Gallen},
  number    = {1},
  pages     = {78 -- 85},
  year        = {2018},
}