TY - BOOK U1 - Buch A1 - Lux, Moritz A1 - Bug, Peter T1 - Sole value – the sneaker resale market : an explorative analysis of the sneaker resale market N2 - The purpose of this explorative research paper is to examine the sneaker resale market and its typical processes in order to give a comprehensive overview over the secondary market for limited edition sneakers. Hypotheses are presented that will be analysed with the empirical research methods of expert interviews and sales data analysis. Amongst other findings, this paper shows that there is a complementary relationship between sneaker brands and the resale market; that product limitation is essential for value increases; that collaborations are necessary for sneaker brands to be relevant on the resale market and that the market is very fragmented. All combined circumstances described in this paper explain the sneaker resale market and its processes. Additionally, some outlooks on the future will be given with the help of expert interviewees and current developments on the market will be discussed. KW - sneaker resale KW - resale market KW - digital assortments KW - market analysis KW - fashion merchandising KW - retail marketing KW - fashion retail Y1 - 2018 U6 - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-21187 UN - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-21187 SP - 41 S1 - 41 PB - Hochschule Reutlingen CY - Reutlingen ER -