@inproceedings{GutbrodMuenchTichy2018, author = {Matthias Gutbrod and J{\"u}rgen M{\"u}nch and Matthias Tichy}, title = {The Business Experiments Navigator (BEN): an approach for validating business models with experimentation}, booktitle = {Conference proceedings ICE/IEEE ITMC : 2018 IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC) : Stuttgart, 17.06. - 20.06.2018}, doi = {10.1109/ICE.2018.8436389}, year = {2018}, }