TY - JOUR U1 - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed) A1 - Schuhmacher, Alexander A1 - Kuss, Michael T1 - The future of pharma R&D : how external innovation changes pharma R&D JF - Pharma focus Asia : magazine for the pharmaceutical industry leaders N2 - Research and Development (R&D) is crucial for the growth and future success of research-based pharma companies. To maintain their R&D organisations efficient, pharmaceutical companies started to hedge the potential of open innovation to cut R&D costs and to access external knowledge. These new strategies could be divided into several categories: open source, innovation centres, crowd sourcing and virtual R&D. Y1 - 2018 UR - https://www.pharmafocusasia.com/research-development/future-of-pharma-research-and-development VL - 32 SP - 14 EP - 19 S1 - 6 PB - Ochre Media CY - Secunderabad, Telangana, India ER -