@article{SchmaehSchneiderSchumacheretal.2019,
  author    = {Marco Schm{\"a}h and Kristina Schneider and Alexander Schumacher and Kirsten J{\"a}ger and Armin Betz},
  title     = {State of the art und best practice der customer journey},
  journal   = {Marketing Review St. Gallen},
  number    = {3},
  pages     = {54 -- 62},
  year        = {2019},
}