TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Münch, Jürgen
A1  - Trieflinger, Stefan
A1  - Lang, Dominic
ED  - Smolander, Kari
T1  - DEEP : the product roadmap maturity model : a method for assessing the product roadmapping capabilities of organizations
T2  - IWSiB '19 : proceedings of the 2nd SIGSOFT International Workshop on Software-Intensive Business  - Startups, Platforms, and Ecosystems : 2019, Tallinn, Estonia
N2  - Through increasing market dynamics, rapidly evolving technologies and shifting user expectations coupled with the adoption of lean and agile practices, companies are struggling with their ability to provide reliable product roadmaps by applying traditional approaches. Currently, most companies are seeking opportunities to improve their product roadmapping practices. As a first challenge they have to assess their current product roadmapping capabilities in order to better understand how to improve their practices and how to switch to a new approach. The aim of this article is to provide an initial maturity model for product roadmapping practices that is especially suited for assessing the roadmapping capabilities of companies operating in dynamic and uncertain market environments. Based on interviews with 15 experts from 13 various companies the current state of practice regarding product roadmapping was identified. Afterwards, the model development was conducted in the context of expert workshops with the Robert Bosch GmbH and researchers. The study results in the so-called DEEP 1.0 product roadmap maturity model which allows companies to conduct a self assessment of their product roadmapping practice.
KW  - product roadmapping
KW  - maturity model
KW  - agile development
KW  - VUCA
KW  - product management
KW  - digitalization
KW  - digital transformation
KW  - portfolio management
KW  - innovation management
Y1  - 2019
SN  - 978-1-4503-6854-4
SB  - 978-1-4503-6854-4
U6  - https://doi.org/10.1145/3340481.3342733
DO  - https://doi.org/10.1145/3340481.3342733
SP  - 19
EP  - 24
S1  - 6
PB  - Association for Computing Machinery
CY  - New York, NY
ER  -