TY - CPAPER U1 - Konferenzveröffentlichung A1 - Mocker, Martin A1 - Ross, Jeanne T1 - Digital transformation at Royal Philips T2 - Bridging the Internet of people, data and things : 39th International Conference on Information Systems (ICIS 2018) : San Francisco, California, USA, 13-16 December 2018 ; Vol.4 N2 - In 2017, Philips' goal was to use innovation to improve the lives of three billion people a year by 2025. To achieve that, the company was shifting from selling medical products in a transactional manner to providing integrated healthcare solutions based on digital health technology. Based on our interviews with 23 executives at Philips, the case examines the two directions of the transformation required by this shift: externally, Philips worked on transforming how healthcare was conducted. Healthcare professionals would have to change the way they worked and reimbursement schemes needed to change to incentivize payers, providers, and patients in vastly different ways. Internally, Philips needed to redesign how its employees worked. The company componentized its business, introduced digital platforms, and co-created integrated solutions with the various stakeholders of the healthcare industry. In other words: Philips was transforming itself in order the reinvent healthcare in the digital age. KW - digital transformation KW - business architecture KW - enterprise architecture Y1 - 2019 SN - 978-1-5108-8104-4 SB - 978-1-5108-8104-4 SP - 2695 EP - 2711 S1 - 17 PB - Curran Associates Inc. CY - Red Hook, NY ER -