@article{SchmaehRothe2020,
  author    = {Marco Schm{\"a}h and Christian Rothe},
  title     = {Value Engineering in der Kundenkommunikation},
  journal   = {Marke 41 : das neue Journal f{\"u}r Marketing},
  number    = {4},
  pages     = {52 -- 60},
  url       = {https://app.smarticle.com/html5/12bff68ddc/x8Nd1irEommuy/page/52},
  year        = {2020},
}