@techreport{FonstadMocker2020,
  type      = {Working Paper},
  author    = {Fonstad, Nils and Mocker, Martin},
  title     = {Munich Re: Building a foundation for innovating digital offerings},
  series    = {Working papers / Center for Information Systems Research},
  number    = {445},
  url       = {https://cisr.mit.edu/publication/MIT_CISRwp445_MunichRe_FonstadMocker},
  institution = {ESB Business School},
  pages     = {1 -- 23},
  year      = {2020},
  abstract  = {To remain relevant and mitigate disruption, traditional companies have to engage in multiple fast-paced experiments in digital offerings—revenue-generating solutions to what customers want and are willing to pay for, inspired by what is possible with digital technologies. After launching several digital offering initiatives, reinsurance giant Munich Re noticed that many experienced similar challenges. This case describes how Munich Re addressed these common challenges by building a foundation to help its digital offerings succeed. The foundation provided prioritized and staged funding; dedicated, hands-on expertise; and a digital platform of shared services. By 2020, this foundation was helping to support over seventy initiatives, including several that were in the market generating new sources of revenue for the company by enabling its clients—insurance companies—to better service their own customers.},
  language  = {en}
}