@article{SchuhmacherGattoHinderetal.2020,
  author    = {Alexander Schuhmacher and Alexander Gatto and Markus Hinder and Michael Kuss and Oliver Gassmann},
  title     = {The upside of being a digital pharma player},
  journal   = {Drug discovery today},
  volume    = {25},
  number    = {9},
  pages     = {1569 -- 1574},
  doi       = {10.1016/j.drudis.2020.06.002},
  year        = {2020},
}