@article{Nufer2021,
  author    = {Gerd Nufer},
  title     = {Lipstick effect, branding, Coronavirus and current consequences},
  journal   = {The IUP journal of brand management : IJBRM},
  volume    = {18},
  number    = {2},
  pages     = {64 -- 67},
  url       = {https://iupindia.in/0621/Brand\%20Management/Lipstick\_Research\_Note.asp},
  year        = {2021},
}