TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Nufer, Gerd
T1  - Lipstick effect, branding, Coronavirus and current consequences
JF  - The IUP journal of brand management : IJBRM
N2  - It has always been interesting for scientists to look at economic indicators in order to explain current economic developments and to forecast a boom or a recession. In addition to classic, hard economic indicators such as the Gross National Product or the Ifo index, there are also a number of psychological and soft indicators that economists consult. The lipstick effect is one of these psychological indicators. The paper introduces the lipstick effect, explains the causes behind the phenomenon, shows the connection to brand management and provides references to the current Corona pandemic.
Y1  - 2021
UR  - https://iupindia.in/0621/Brand%20Management/Lipstick_Research_Note.asp
SN  - 0972-9097
SS  - 0972-9097
VL  - 18
IS  - 2
SP  - 64
EP  - 67
S1  - 4
PB  - IUP Publ.
CY  - Hydarabad
ER  -