@inproceedings{MockerNovales Uriarte2021,
  author    = {Mocker, Martin and Novales Uriarte, Ainara},
  title     = {Digital transformation at K{\"a}rcher: learning to harness IoT products for value creation},
  booktitle = {International Conference on Information Systems (ICIS 2021), 12-15 December 2021, Austin, Texas, proceedings},
  volume    = {6},
  url       = {https://aisel.aisnet.org/icis2021/diglearn_curricula/diglearn_curricula/6/},
  institution = {ESB Business School},
  pages     = {2124},
  year      = {2021},
  abstract  = {By 2019, Germany-based K{\"a}rcher, "the world's leading provider of cleaning technology," had turned its professional cleaning devices into IoT products. The data generated by these IoT-connected cleaning devices formed a key ingredient in the company's ongoing strategic shift in its B2B business: K{\"a}rcher was transforming from a seller of cleaning devices to a provider of consulting services in order to help professional cleaning companies improve their cleaning processes. Based on interviews with seven IT- and non-IT executives, the case illustrates how the company learned to generate value from IoT products. And it demonstrates how a family-owned company transformed its organization in order to be able to more effectively develop and provide IoT products, while adding roles, developing technology platforms, and changing organizational structures and ways of working.},
  language  = {en}
}