TY  - CPAPER
U1  - Konferenzveröffentlichung
A1  - Mocker, Martin
A1  - Novales Uriarte, Ainara
T1  - Digital transformation at Kärcher: learning to harness IoT products for value creation
T2  - International Conference on Information Systems (ICIS 2021), 12-15 December 2021, Austin, Texas, proceedings
N2  - By 2019, Germany-based Kärcher, “the world’s leading provider of cleaning technology,” had turned its professional cleaning devices into IoT products. The data generated by these IoT-connected cleaning devices formed a key ingredient in the company’s ongoing strategic shift in its B2B business: Kärcher was transforming from a seller of cleaning devices to a provider of consulting services in order to help professional cleaning companies improve their cleaning processes. Based on interviews with seven IT- and non-IT executives, the case illustrates how the company learned to generate value from IoT products. And it demonstrates how a family-owned company transformed its organization in order to be able to more effectively develop and provide IoT products, while adding roles, developing technology platforms, and changing organizational structures and ways of working.
KW  - Internet of Things
KW  - organizational learning
KW  - digital transformation
KW  - digital innovation
Y1  - 2021
UR  - https://aisel.aisnet.org/icis2021/diglearn_curricula/diglearn_curricula/6/
VL  - 6
SP  - 1
EP  - 13
S1  - 13
PB  - Association for Information Systems
CY  - Atlanta, GA
ER  -