@article{SchmaehBurger2022,
  author    = {Marco Schm{\"a}h and Sophie Burger},
  title     = {Das Potenzial von Social CRM f{\"u}r das moderne CRM und das Qualit{\"a}tsmanagement Teil 1/2},
  journal   = {Marke 41},
  volume    = {42},
  number    = {3},
  pages     = {56 -- 67},
  url       = {https://www.marke41.de/archiv/pdf},
  year        = {2022},
}