@phdthesis{NovalesUriarte2022,
  author      = {Ainara Novales Uriarte},
  title       = {Thriving with digitized products : How firms leverage their generative capacity via experimentation, learning, and collaboration},
  pages       = {173},
  url       = {https://pure.eur.nl/en/publications/thriving-with-digitized-products-how-firms-leverage-their-generat},
  year        = {2022},
}