TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Schmäh, Marco
A1  - Kern, Manuel
A1  - Götz, Oliver
T1  - Sales transformation : Quo vadis, B2B sales?
JF  - Marketing review St. Gallen
N2  - After almost two years of the COVID-19 pandemic, general opinion holds that it has boosted digitalization and turned sales upside down. This article explores whether this is true – and what it means for the future of B2B sales.
Y1  - 2023
SN  - 1865-6544
SS  - 1865-6544
VL  - 40
IS  - 2
SP  - 64
EP  - 70
S1  - 7
PB  - Thexis Verlag
CY  - St. Gallen
ER  -