TY - CHAP U1 - Konferenzveröffentlichung A1 - Kohllöffel, Katharina A1 - Luccarelli, Martin A1 - Carbon, Claus-Christian T1 - Green product personality: developing a product concept made of recycled ocean plastic based on the collection of context-related personality traits T2 - Proceedings of the Design Society : Internation Conference on Engineering Design, 24-28 July 2023, Bordeaux, France N2 - The replacement of conventional material with recyclates affects product personality, particularly regarding sustainability aspects influencing consumer behaviour. A definition of personality for products made of recyclates is missing in literature. As these products require appropriate aesthetics based on material origin to communicate the advantage concerning sustainability, there is a need for research in this regard. This paper aims to develop an adequate personality of a reusable water bottle made of ocean plastic by collecting personality traits that evoke associations related to the material's origin and sustainability. We conducted two quantitative field studies. Study 1 collected associated visual perceived attributes and context-related personality traits in order to develop and visualize a preliminary design. Study 2 evaluated the design regarding associated personality traits. The overall outcome was a product personality scale consisting of 23 items plus a concrete design recommendation for a water bottle made of recycled ocean plastic. The assessment of degree of sustainability was strongly influenced by participants’ associations with personal use, familiarity with usage and the factor of stability and resilience. KW - sustainability KW - ecodesign KW - industrial design KW - recycled materials identity KW - psychology of design Y1 - 2023 UN - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-45084 SN - 2732-527X SS - 2732-527X U6 - https://doi.org/10.1017/pds.2023.207 DO - https://doi.org/10.1017/pds.2023.207 VL - 3 SP - 2065 EP - 2074 S1 - 10 PB - Cambridge University Press CY - Cambridge ER -