TY - JOUR U1 - Wissenschaftlicher Artikel A1 - Krafft, Manfred A1 - Götz, Oliver A1 - Mantrala, Murali A1 - Sotgiu, Francesca A1 - Tillmanns, Sebastian T1 - The evolution of marketing channel research domains and methodologies : an integrative review and future directions JF - Journal of retailing N2 - Marketing channels are among the most important elements of any value chain. This is because the bulk of a nation´s manufacturing output flows through them. The intermediaries (e.g., distributors, wholesalers, retailers) constituting marketing channels perform specific distribution functions,such as transportation, storage, sales, financing, and relationship building, better than most manufacturers. Over his distinguished career, Louis P. Bucklin investigated many questions about the structuring and functioning of marketing channels using conceptual, empirical, and microeconomics model-based methodologies. Today, the academic marketing literature contains hundreds of articles that have employed these three broad classes of methodologies to investigate issues of channel intermediaries´ interorganizational relationships, for example, power-dependence, relational outcomes, conflict and negotiations, and manufacturing firms´ channel strategy, for example, channel structure, selection, coordination and control. So far, however, there has been no review of how the three different methodologies have contributed to advancing knowledge across this set of channels research domains. KW - marketing channels KW - literature review KW - future research KW - introduction marketing Y1 - 2015 SN - 0022-4359 SS - 0022-4359 U6 - https://doi.org/10.1016/j.jretai.2015.05.001 DO - https://doi.org/10.1016/j.jretai.2015.05.001 VL - 91 IS - 4 SP - 569 EP - 585 S1 - 17 PB - Elsevier CY - New York ER -