@incollection{LaakeStraehle2015, author = {Christina Laake and Jochen Str{\"a}hle}, title = {Omni-channeling in the fashion industry : a prerequisite for emotional shopping experience?}, booktitle = {Emotionalizing fashion retail : the guide for retail success}, editor = {Jochen Str{\"a}hle}, isbn = {978-3-7347-5821-8}, year = {2015}, }