TY - CHAP U1 - Buchbeitrag A1 - Laake, Christina A1 - Strähle, Jochen ED - Strähle, Jochen T1 - Omni-channeling in the fashion industry : a prerequisite for emotional shopping experience? T2 - Emotionalizing fashion retail : the guide for retail success N2 - Purpose: The purpose of this paper is to analyze if omni-channeling is a prerequisite for physical stores to create an emotional shopping experience. Findings: Due to the technological developments an changes in consumer behavior, the retailer needs to adapt digital tools and to offer services that link on- and offline channels ensuring an emotional shopping experience. Multi-channel retailers need to integrate their channels to satisfy the customer. KW - multichannel KW - omni-channel KW - emotional shopping experience KW - consumer behavior KW - retailing Y1 - 2015 SN - 978-3-7347-5821-8 SB - 978-3-7347-5821-8 SP - 61 EP - 86 S1 - 26 PB - Books on Demand CY - Norderstedt ER -