TY  - CHAP
U1  - Buchbeitrag
A1  - Riegger, Anne
A1  - Strähle, Jochen
ED  - Strähle, Jochen
T1  - Impact of payment methods on the buying decision : how does the degree of transparency of a payment method influence the buying decision in fashion business?
T2  - Emotionalizing fashion retail : the guide for retail success
N2  - Purpose: This research paper deals with the question how the degree of transparency of a payment method influences the buying decision in fashion business. Therefore, consumer behavior and the decision-making process in fashion business are reviewed. Furthermore, the impact different degrees of payment transparency have on consumer behavior in general are compiled and evaluated.

Findings: It is assumed that the degree of transparency of a payment method has an impact on consumption in fashion business. Transparency relates positively to the pain of paying, which functions as a self-regulation tool by sending out signals about the conceivable consequences of spending money. Hence, the less transparent a payment is, the higher the willingness to spend will be. Moreover, it is assumed that transparency not only has an impact on consumption in fashion business, but the effect is also reinforced by consumer behavior.
KW  - consumer behavior
KW  - fashion business
KW  - transparency of a payment method
KW  - willingness to spend
KW  - pain of paying
Y1  - 2015
SN  - 978-3-7347-5821-8
SB  - 978-3-7347-5821-8
SP  - 180
EP  - 208
S1  - 29
PB  - Books on Demand
CY  - Norderstedt
ER  -