@incollection{GreinerStr{\"a}hle2015,
  author    = {Greiner, Franziska and Str{\"a}hle, Jochen},
  title     = {Loyalty programs for fashion retailers : an emotional perspective},
  booktitle = {Emotionalizing fashion retail : the guide for retail success},
  editor    = {Str{\"a}hle, Jochen},
  isbn      = {978-3-7347-5821-8},
  institution = {Texoversum},
  pages     = {232 -- 255},
  year      = {2015},
  abstract  = {Purpose: The purpose of this paper is to analyse the main elements of successful customer loyalty programs in general and emotional components of the buying process in order to determine loyalty programs for fashion retailers. Findings: The results of this study indicate that loyalty programs in fashion retail require considerable non-monetary benefits such as sense of exclusive membership and enhanced status to distinguish from competitors customer loyalty programs.},
  language  = {en}
}