@incollection{StraehleMatthaei2017, author = {Jochen Str{\"a}hle and Franziska Sophie Matthaei}, title = {The value chain of a branded second hand store : possible activities to be integrated by a conventional fashion brand}, booktitle = {Green fashion retail}, isbn = {978-981-10-2440-5}, doi = {10.1007/978-981-10-2440-5\_10}, year = {2017}, }