@article{BinderKlymiuk2016,
  author    = {Christoph Binder and Georg Klymiuk},
  title     = {Erkl{\"a}ren und {\"u}berzeugen – Wege zur guten Story},
  journal   = {Controlling \& management review : Zeitschrift f{\"u}r Controlling \& Management},
  volume    = {60},
  number    = {4},
  pages     = {8 -- 21},
  doi       = {10.1007/s12176-016-0055-2},
  year        = {2016},
}