@inproceedings{SchmidtZimmermannM{\"o}hringetal.2016, author = {Schmidt, Rainer and Zimmermann, Alfred and M{\"o}hring, Michael and Nurcan, Selmin and Keller, Barbara and B{\"a}r, Florian}, title = {Digitization - perspectives for conceptualization}, booktitle = {Advances in service-oriented and cloud computing : workshops of ESOCC 2015, Taormina, Italy, September 15 - 17, 2015, revised selected papers. - (Communications in computer and information science ; 567)}, editor = {Celesti, Antonio}, isbn = {978-3-319-33313-7}, doi = {10.1007/978-3-319-33313-7_20}, institution = {Informatik}, pages = {263 -- 275}, year = {2016}, abstract = {Digitization is more than using digital technologies to transfer data and perform computations and tasks. Digitization embraces disruptive effects of digital technologies on economy and society. To capture these effects, two perspectives are introduced, the product and the value-creation perspective. In the product perspective, digitization enables the transition from material, static products to interactive and configurable services. In the value-creation perspective, digitization facilitates the transition from centralized, isolated models of value creation, to bidirectional, co-creation oriented approaches of value creation.}, language = {en} }