@article{MockerRoss2017, author = {Mocker, Martin and Ross, Jeanne}, title = {The problem with product proliferation : unmanaged innovation leads to excessive operational complexity ; what's needed is product integration}, journal = {Harvard business review}, volume = {95}, number = {3}, issn = {0017-8012}, url = {http://www.redi-bw.de/db/ebsco.php/search.ebscohost.com/login.aspx\%3fdirect\%3dtrue\%26db\%3dbth\%26AN\%3d122582021\%26site\%3dehost-live}, institution = {ESB Business School}, pages = {104 -- 110}, year = {2017}, abstract = {THE PROBLEM: Companies create problems for customers and employees when product innovation goes unmanaged. Eventually, excessive operational complexity hurts the bottom line. THREE SOLUTIONS: Focus on product integration, not product proliferation. Make sure your product developers work closely with customerfacing and operational employees. And settle on a high-level purpose that can guide decision making.}, language = {en} }