@inproceedings{Schm{\"a}hWilkeRossmann2017,
  author    = {Schm{\"a}h, Marco and Wilke, Tim and Rossmann, Alexander},
  title     = {Electronic word-of-mouth : a systematic literature analysis},
  booktitle = {Digital Enterprise Computing (DEC 2017) : July 11 - 12, 2017, B{\"o}blingen, Germany},
  editor    = {Rossmann, Alexander},
  isbn      = {978-3-88579-666-4},
  institution = {ESB Business School},
  pages     = {147 -- 158},
  year      = {2017},
  abstract  = {Electronic word-of-mouth (eWoM) communication plays an increasingly important role in modern business. The underlying concept of word-of-mouth (WoM) communication is well researched and has proved highly significant in respect of its impact on customers purchase behavior. However, due to the advent of digital technologies, decision-making among customers is progressively shifting to the online world. Consequently, eWoM has received a lot of attention from the academic community. As multiple research papers focus on specific facets of eWoM, there is a need to integrate current research results systematically. Thus, this paper presents a scientific literature analysis in order to determine the current state-of-the-art in the field of eWoM. Five main research areas were analyzed, supporting the need for further eWoM studies and providing a structured overview of existing results.},
  language  = {en}
}