@article{RossMockerZoelen2018,
  author    = {Ross, Jeanne and Mocker, Martin and Zoelen, Edgar van},
  title     = {Architecting a digital transformation at Royal Philips},
  journal   = {CISR research briefing},
  volume    = {18},
  number    = {1},
  url       = {http://cisr.mit.edu/blog/documents/2018/01/18/2018_0101_philipsdigitaltransformation_rossmockervanzoelen.pdf/},
  institution = {ESB Business School},
  pages     = {1 -- 4},
  year      = {2018},
  abstract  = {To deliver on a digital value proposition, companies must fundamentally re-architect. In other words, they must redesign their processes, systems, roles, data, and habits to allow them to iteratively create, enhance, an replace digital offerings. This briefing examines how Royal Philips is transforming its value proposition - and its entire company - to seize the opportunities presented by digital technologies.},
  language  = {en}
}