@article{TillmannsHofstedeKrafftetal.2017, author = {Sebastian Tillmanns and Frenkel ter Hofstede and Manfred Krafft and Oliver G{\"o}tz}, title = {How to separate the wheat from the chaff: improved variable selection for new customer acquisition}, journal = {Journal of marketing : JM}, volume = {81}, number = {2}, pages = {99 -- 113}, doi = {10.1509/jm.15.0398}, year = {2017}, }