@article{RossmannWilkeKabaoglu2017,
  author    = {Rossmann, Alexander and Wilke, Tim and Kabaoglu, H{\"u}seyin},
  title     = {Current research on electronic word-of- mouth communication: literature analysis and further research directions},
  journal   = {AMA Winter Educators' Conference proceedings},
  volume    = {28},
  institution = {Informatik},
  pages     = {D-10 -- D-19},
  year      = {2017},
  abstract  = {Electronic word-of-mouth (eWoM) communication has received a lot of attention from the academic community. As multiple research papers focus on specific facets of eWoM, there is a need to integrate current research results systematically. Thus, this paper presents a scientific literature analysis in order to determine the current state-of-the-art in the field of eWoM.},
  language  = {en}
}