@article{Straehle2013,
  author    = {Jochen Str{\"a}hle},
  title     = {Online fashion shopping : mystery shopping-based evaluation of online german fashion stores},
  journal   = {Journal of global fashion marketing},
  volume    = {4},
  number    = {3},
  pages     = {193 -- 210},
  doi       = {10.1080/20932685.2013.790706},
  year        = {2013},
}