@book{OPUS4-229,
  title     = {International sports marketing : principles and perspectives},
  editor    = {B{\"u}hler, Andr{\´e} and Nufer, Gerd},
  isbn      = {978-3-503-14141-8},
  institution = {ESB Business School},
  pages     = {400},
  year      = {2014},
  abstract  = {Marketing of and with sports is as international as sports itself. While this impression may be intuitively evident during global events such as the Olympic Games, internationalisation also takes place in the daily routines of our increasingly globalised domestic leagues and sports events. In this book, edited by Andr{\´e} B{\"u}hler and Gerd Nufer, leading sports economists and marketing experts from around the world provide detailed insights into current issues and future challenges of sports marketing from an international perspective. An inspiring reading and an essential book to gain a better understanding of today's status quo and developmental stages of sports marketing in the various regions of this world.},
  language  = {en}
}